How important of product packaging design?
How important of product packaging design?
The importance of product design is simply summarized as follows: 1. Explain the information and let people know what they are buying; 2. Have unique or outstanding highlights so that products can stand out from the competition of the same kind; 3. As part of brand identification, product packaging may also assume the part of brand imagination.
1.To stand out from the crowd, this is based on clear information. For example, the packaging of some products is more aesthetically pleasing, simpler, or better able to highlight the characteristics of the products.
The packaging properties of the products themselves are almost the same. Is the Cobic Water Army here? In fact, the two designs are similar, with better color below and star effect above. It is drunk to say that the color matching below is not suitable for potato chips, but the color matching above is worse in terms of pure aesthetic feeling. Comparatively speaking, neither is good enough to jump out of the same kind to make a particularly eye-catching design.
2.Functionality is very important, aesthetic feeling is very important, brand association is more important, especially in this era of escalating consumption.
As a part of brand identification elements, product packaging will lead consumers to think and associate with the brand extension, which will have an impact on subsequent purchases and even the purchase of other products under the brand. In fact, as consumers, we should feel this trend more and more. The purchase of many products is no longer aimed at its function, but at the coercion and feel. The feeling of being relaxed after loading is the association brought by the brand. However, once the atmosphere of coercion and story is successfully created, it will also affect the price of the product.
